EXPERIENCE

UNIVISION NOTICIAS, Miami, Florida        
Manager, CSR & Social Impact Digital News
2017 – Present

  • Develop and execute digital and social strategy for the Univision’s corporate social responsibility efforts and multi-platform projects, including Elections and Census 2020.

  • Manage large-scale projects, budget, and partnerships with organizations like Bezos Foundation, Hewlett Foundation, ACT, Mozilla, Learning Heroes and SCAN Foundation.

    • Develop grant proposals by collecting data, writing, and delivering the proposal according to deadlines.

  • Responsible for the digital components of the ‘Vota Conmigo’, ‘La Fuerza de Creer,’ ‘Unidos por los Nuestros,’ campaigns, which have won the Cynopsis Social Good Awards (2018, 2019) and the Shorty Social Good Awards (2018).  

  • Most recently oversaw #VotaConmigo (100 pieces of original content that garnered 1.2M video views, led to over 1400 tags on Twitter and gathered 9.65 million impressions) from the content creation stage through to integrating select content with local and national media, radio, and events. As a result of the overall campaign, more than 343,257 eligible citizens registered to vote in 2018.

  • Coordinate engagement strategies aimed at reaching Latino audiences, including the creation and editing of unique, original pieces in a wide range of formats such as video, text, live streams, interactive elements, and graphics.

  • Partner with local and national editors and reporters on digital strategies, experimenting with formats and distribution channels to create the most meaningful relationship possible with the audience, as well as work closely with engineering, product, marketing, art, and legal.

  • Field produce and conduct interviews for a variety of projects.

  • Associate with universities for national and local collaborative journalism projects.

  • Help develop the strategy and execution of digital and social media content for the Univision Foundation and the Creative Thread Foundation.

UNIVISION NOTICIAS, Miami, Florida
Digital Manager | Reporter
2016-2017

  • Wrote and researched features and articles for Univision Noticias and Univision Noticias/ Salud in a range of formats including longform, short liveblog posts, interviews, analytical essays, first person narratives, and data-driven visual stories.

  • Created and edited social content for Facebook, Twitter, Instagram, and other platforms, generating a 47% increase in followers for the Univision Salud Facebook account and a 779% increase in Twitter followers.

  • Developed and executed interactive storytelling across multiple platforms, utilizing HTML and JavaScript.

CONTRATIEMPO MAGAZINE, Chicago, Illinois
Production Director
2010-2016

  • Produced 48 issues of Contratiempo, one of the oldest Spanish-language publications in the country, 28 pages printed monthly and distributed across the Midwest.

THOMSON REUTERS, Chicago, Illinois
Graphics Specialist
2013

  • In charge of infographics, page layout, typesetting and digital imaging for a wide variety of magazines in the legislative, accounting, and health sectors.

EL SISTEMA | FUNDACION MUSICAL SIMON BOLIVAR, Venezuela + Chicago
Director of Communications
2008-2012

  • Developed and executed communications strategy for the organization, which has 31 symphonic orchestras and multiple music schools that draw more than 370K children across the country.

  • Traveled internationally with conductor Gustavo Dudamel and his orchestra, executing communications strategy for the Foundation’s message of defeating poverty through artistic education.

  • Oversaw printed and digital materials including editorial publications, marketing and advertising used during tours throughout Europe, Asia and America.

  • Managed a cross-disciplinary team of programmers, journalists, designers for the relaunch of bilingual website http://fundamusical.org.ve, as well as established the foundation’s social media presence through the creation of a Twitter account, multimedia blog, and other social media initiatives.

EL NACIONAL, Venezuela
Reporter
2002-2008

  • Conceptualized, researched, and wrote articles under time-sensitive deadlines for Venezuela’s leading daily print publication.

 

EDUCATION

The School of the Art Institute of Chicago (SAIC)
MFA in New Arts Journalism, 2010

  • Emphasis in data, design, and programming for journalism

  • Recipient of Excellence in Student Leadership Award

  • Production editor at F Newsmagazine, SAIC’s award-winning student publication

Universidad Católica Andrés Bello, Caracas, Venezuela.
BA in Mass Communication, 2004

  • Member of the Honors Program

ADDITIONAL EDUCATION

  • Camera and Editing, 2018-2019
    CCAT - Center of Cinematography, Arts and TV in Miami

  • Documentary Video Intensive, 2018
    Center for Documentary Studies, Duke University, Durham, North Carolina

  • Innovations in Newsrooms Workshop, 2018
    Jim Bettinger News Innovation Fund Fellowship, Stanford University, California

  • Photography and Lighting, 2017-2018
    Miami Institute of Photography & Roberto Mata School of Photography, Miami, Florida

  • CS50xMiami: Introduction to Computer Science
    How to think algorithmically and solve problems efficiently, 2017
    Miami Dade College, Miami, Florida.

HONORS & ASSOCIATIONS

  • Former president and current board member of NAHJ South Florida chapter.

  • Associated Collegiate Press, Illinois College Press Association, Michigan State University, Student Society for News Design, and the Indiana Collegiate Press Association, among others.

  • Received a distinction from Venezuelan Symphony Orchestra, founded in 1930, in “recognition of the reporter’s magnificent diffusion work in the art field.”

  • Has been published internationally in publications such as El Tiempo (Colombia), El Mercurio (Chile), La Nación (Argentina), and El Universal (Mexico).

SKILLS

  • Video (shooting and editing), Photography

  • Adobe Suite, HTML, CSS, JavaScript, PHP, WordPress

  • Typography, composition, font and color management, print production